K-Lifestyle in Africa 2023
The Korea-Africa Foundation held the Korea Consumer Goods Competition "K-Lifestyle in Africa 2023" in Pretoria, South Africa, for two days from May 18th (Thu) to May 19th (Fri) in cooperation with the KOTRA Johannesburg Trade Center. K-Lifestyle in Africa 2023 is a representative brand event held by KOTRA in Africa, and has been held every year since 2016 to expand exports of Korean consumer goods and develop markets for African markets with high growth potential for the newly middle class "Black Diamond."
Previously, the Korea-Africa Foundation collaborated with the KOTRA Trade Center on the African continent to hold "Korea-Africa Online Export Consultation" for the participating companies during the month of April, providing an opportunity for Korean companies to explore markets through 1:1 consultation with local buyers in Africa.